Our Mission
Make quality baking accessible and joyful for everyone—home bakers, cafes, and pro kitchens alike.
What We Curate
Trusted brands, tested tools, and ingredients with provenance. If we wouldn’t use it, we won’t sell it.
Why It Matters
Better inputs make better bakes. We obsess over freshness, handling, and reliable delivery.
4.8★
Avg. customer rating
1500+
Products curated
120+
Partner brands
50K+
Orders delivered
Our Journey
2019
Started from a tiny test kitchen
We began supplying small cafés with professional-grade ingredients.
2021
Nationwide delivery
Cold-chain partners and new hubs let us ship faster, fresher.
2024
Community & learning
Workshops, recipes, and a growing community of creators.
Meet the Team
Aria Sen
Co-founder & CEO
Karan Shah
Ops & Supply
Meera Rao
Merchandising
Jai Kapoor
Engineering
Want to partner or wholesale?
We work with bakeries, hotels, and culinary schools across India.